Posts Tagged ‘professional speaker’5 Tips to Get You Mass Media Exposure for Brand BuildingJuly 25th, 2010Hi All, I just uploaded my newest video on my “The Promote U Guru” YouTube Channel. In it, I provide 5 effective tips to help you get the media coverage you want to build your brand and business, and increase your credibility as an “expert” in your industry. So, if you’re an author, speaker, small business owner, entrepreneur or solopreneur (coach, consultant, trainer, etc.), check out the 5 tips! The video is short (less than 8 minutes!) and info-packed. You’ll learn: - How to write an effective press release - What NOT to do when writing your press release - Where and how to deploy your press release online - Why creating your own targeted Media List is critical - How you can get more traction for your press release by promoting it through you social media channels That’s all for now… Cheers and Happy Marketing! Lisa How Do I Find My Target Audience on Twitter & Get Them to Follow Me?April 18th, 2010Hi All! Many of my clients, and audience members in my seminars and workshops, ask this question: How do I find and get the target audience that I WANT to attract to follow ME on Twitter? As business owners, professional speakers, authors, consultants, coaches, etc. (whatever your business is), it doesn’t do you much good to have thousands of followers if most of them are people who would never have interest in your services, products, etc. I’m a firm believer that it’s all about quality and NOT quantity. But that’s a very hard concept for many people to grasp…everyone gets so hung up on “how many” Fan Page fans they have, how many Twitter followers they have, etc. But I can tell you that Twitter benefited me in many ways even when I only had around 100 followers…why? Because I had the “right” followers. I started building relationships with other experts (who followed me) who I am now doing strategic partnering with, online events with, etc. So even though some of my followers are not potential clients of mine, they will refer clients to me and we’ll generate revenue together by doing paid events together. And this may shock you, but a recent marketing report answered this question: How many Twitter Followers does it take to affect lead generation? Answer: At least 100. NOT 1,000! NOT 10,000! NOT 1 million! 100. Read the article with details by clicking here. However, as I was saying before that tangent, is that it IS possible to find the people you want to target for business on Twitter…the people who CAN become your clients or buy your products! Here are (3) ways that will enable you to find them: 1.) http://search.twitter.com : Type in keywords that describe the people you’d like to reach (example: Event Planners) and search results will come up. 2.) http://www.twellow.com: Twellow describes its service as a “directory of public Twitter accounts, with hundreds of categories and search features to help you find people who matter to you”. And it’s FREE! 3.) http://listorious.com: Listorious describes its service as “…makes it easy to find who matters on any topic with the best Twitter people search on the web. We empower thousands of people to curate Twitter by allowing them to tag their list in our Twitter list directory.” And here’s the basic benefit: You can find lists that other Tweeps have created that are of your target audience. So you may be asking yourself, “Great. I’ll find a ton of people to follow who I really want to follow me. But how do I get them to follow ME?” Short answer: Begin to follow them, and over time (if you retweet them a lot and send good content vs random junk), you have a good chance of them following you. And if they post questions or comments, reply to them. It’s all about being “social”! And I’d like to say “Thanks!” to Mirna Bard, Social Media Expert, for sharing the Listorious.com tip with me OKAY! You have 3 ways to get you started on finding YOUR target audience on Twitter. Get movin’! Cheers & Happy Marketing! Lisa PART ONE: Your A-Z Guide of Social Media and Business CommunicationMarch 18th, 2010 GUEST POST BY: Susan Young, President of Get in Front Communications, Inc. Hi All! The following post is a Guest Article courtesy of the fabulous Susan Young! Susan works with professionals who want to supercharge their communication skills, self-confidence and success. She’s the President of Get in Front Communications, Inc., a public relations and communications training company. Susan provides presentations and coaching on sales, Reading Body Language, Emotional Intelligence, public speaking, Social media and news. Visit www.getinfrontblogging.com and www.getinfrontcommunications.com. Follow Susan on Twitter @sueyoungmedia. Here is PART ONE of her Guest Post which explains her tips A-M…Part Two will be posted SOON! The way you communicate in your business relationships is directly tied to your revenues, reputation and success. Of course Social Media and technology are forcing us to set new rules, boundaries and etiquette. Back to grade school we go! Here are the ABC’s of Outstanding Social Media and Business Communication: A is for authenticity. In the case of Social Media and online networking, the old adage “Fake it ’til you make it” doesn’t work. Genuine is in; fake is out. Be yourself; be real. B is for brand. Every message, tweet, blog and communication should reflect some hint of your brand and who you are. C is for control yourself. Be careful not to slam or insult anyone online as it can come back to bite you in ways you never imagined. D is for dialogue. Get involved in the conversations, groups and chats with meaningful contributions that reveal both your expertise and personality. Communication is a two-way street. E is for Easy Does It. Before you jump into conversations or new arena’s, take a look around. Follow chats, Tweets and groups. Find the opinion leaders, and movers and shakers. Then slowly get involved. F is for forge relationships. Pay attention to your loyal followers, ideal client targets and competition. Thank those who Retweet or share your information with others and connect with them offline. Follow what others are doing and comment on their blogs and sites. Interactive is a beautiful thing. G is for Get in Front. This is about being proactive and making things happen. It’s not about being aggressive, obnoxious or ”in your face.” It’s subtle marketing, branding and sharing value–online. H is for headlines. Catchy news-style headlines of 5-8 words (including keywords) that address people’s needs/challenges will attract readers and followers, and help your SEO efforts. I is for identify. Identify your niche. Identify your area of expertise and passion. Identify industry leaders. Identify trends in your field. Identify your ideal clients. Determine where they ”hang out” online and go there. Watch them. We are in an amazing age where we have access to CEO’s, prominent business leaders and superstars that we never could have mingled with before. And don’t forget, identify your competition and watch them too. J is for just get going. Don’t whine that blogging takes too much time, or you’ll have to learn new technology. Look at Social Media and online networking as a breakthrough opportunity that the world has never experienced. Imagine the stories you’ll tell your grandchildren! If you want to bellyache instead of learn, get back in bed and pull the covers over your head. Everyone else is going places. It would be nice if you came along. K is for knowledge. Know your followers, why they connect with you and what you provide to them. Then give them more of what they want. If you don’t know, start asking them. L is for limit your personal life when doing business. It’s great to share your personal insights or “Lessons Learned” but too much information about your private life when you are online to build your business reputation can backfire and destroy your credibility. M is for mistakes. You’re bound to send out a message with a wrong link or misspelled word. Fix it if necessary, send out a correction or apology and move on. It happens to everyone. The nice thing about Social Media, especially Twitter, is that it’s a very forgiving community Thank you, Susan! You ROCK! PART TWO of the A-Z tips will be posted soon! Lisa |
