Services

How Can Lisa Help Me?

Some clients hire me to be their Branding Expert and Marketing Consultant, and others as their Business Coach…some clients hire me for a blend of all of those services…and some even hire me as their personal Publicist! “How” you work with me is flexible based on your needs. But regardless of whether you’re a speaker, author, entertainer, expert in your industry, entrepreneur, or small business owner, I can help you: Build an effective brand platform, grow your business, build brand awareness, and generate more revenue! So contact me today for more info!

PRICING: I offer a variety of Package Options, as well as customize packages based on your needs and budget. I also provide “one off” consulting sessions (1-3 hours). Many people hire me for just 1-2 sessions to help them with brainstorming, strategy, advice and feedback. You’d be amazed at how much we can accomplish in 1-2 sessions! I move fast and can provide you with tons of helpful advice and direction. Simply contact me for a no-obligation phone meeting where you can explain your needs, and we’ll determine the best way to proceed together.

Here’s a snapshot of what I offer in each important role:

Lisa’s Role as Your Branding Expert & Marketing Consultant:

As your personal Branding Expert & Marketing Consultant, my role is to: Assess your current marketing efforts and tools (if you have some developed) and make recommendations for improvement; brainstorm and provide strategies for you to consider; assist with the development of your brand platform & positioning; help you identify opportunities for revenue generation (i.e. product development, webinars, etc.); and strategize ideas for PR/Media exposure. Plus, we’ll assess and strategize your Social Media efforts.

My role as your Marketing Consultant is not to implement and execute the ideas we develop together, but to oversee your efforts to make sure you are implementing them correctly. Example: I will review/edit drafts of press releases you write, but will not write them for you (however I will help you develop story angles for your press releases). Another example: I won’t contact the Media for you, but I will help determine angles that will interest them and coach you on how to approach them for interview opportunities.

Lisa’s Role as Your Certified Professional Business Coach:

There are many times outside of my “branding & marketing consultation” where my clients face personal obstacles (confidence, time management, etc.), and require assistance with breaking through those barriers. Or, some clients face challenges with operational issues pertaining to their business, and/or they face issues with employees, contractors, cash flow, etc. My role as your personal (certified) Business Coach is to provide you with effective feedback and assistance with handling any challenges you face.

Many of these non-marketing obstacles prove to be more detrimental to building and growing a business than lack-of-marketing efforts do. Therefore, I encourage you to share (honestly) any personal and professional issues you’re facing so that we can work together in getting you through them. We always want you moving forward; not stuck in one place!

Lisa’s Role as Your Publicist:

As your personal Publicist, my duties include, but are not limited to: Developing strategic marketing and PR ideas to promote you; contacting the media on your behalf to secure interviews and coverage; writing and/or editing press releases; researching opportunities to expand your brand’s reach; providing promotional event/strategy ideas (online or offline); assisting with event planning; executing (some) efforts for you versus oversee your implementation of them; and/or writing copy for your website and marketing tools.