Archive for the ‘Business Coaching’ Category2 Ways Leaving Your Computer Can Get You More Business, Faster!July 20th, 2010Hi All! One of the first things new clients ask me is, “How can I get clients faster?”. They know building a social media presence needs to be part of their branding and marketing mix, but that can take time to generate leads and sales. So here’s my short answer to them, “Start speaking and network.” Some of you may be thinking, “Duh”. But I’m here to tell you it’s not something many people think of. I know many small business owners who stay huddled in-front of their computers “hoping” they’ll generate clients through Twitter and trolling around Facebook. They forget that part of social networking means leaving their home office and actually talking to other humans, in person. Public Speaking: One of the ways I get clients quickly is by speaking. I conduct seminars and workshops, and have my target audience for consulting and coaching sitting in front of me for a few hours. Basically, think of conducting a presentation as an audition. And, yes, I charge registration fees to attend my presentations, and I pack them full of great info, but there’s always several attendees who approach me afterwards who want to hire me to help them with their branding, marketing, PR and social media strategies one-on-one. So, I can generate revenue from not only conducting the actual seminar or workshop, but also from the attendees who hire me after. As long as speaking doesn’t totally freak you out, do it. And even if it does terrify you, but you want to try it, do it! I don’t care what your profession is, you can come up with at least ONE presentation topic that people will be interested in. So, think about that, and develop a presentation your target audience will benefit from! And, just fyi, the clients who I help develop speaking topics for, and who get “out there”, benefit tremendously. So, it’s not just working for me personally. Networking: When I ask most new clients how they are currently generating business, very few of them mention “networking” in-person. That’s unreal to me! There has got to be one or more professional associations in your area that have members who are your target audience. It’s also a great way to meet people for strategic alliances, partnerships, support, and referrals. Whenever I attend a networking event, I always walk away with leads OR with contacts who can refer people to me. And this results in getting clients faster. So, I strongly encourage you to investigate networking groups in your area, grab a stack of business cards, and go to their next event or mixer! As I say often, this all may seem like common sense BUT it’s not common practice. If you choose to try one or both of these strategies, you could see an up-tick in business faster than you thought possible. Sure, I love social media, and have benefited from using it in my business building mix, but the 2 strategies I just shared typically get me more business, faster. And they can work for you, too! Cheers & Happy Marketing! Lisa Why Developing a Personal Brand as an Employee is Important for Career SuccessJuly 11th, 2010Hi All! Most people know me as a Branding Expert who works with speakers, authors, solopreneurs (ie: coaches, consultants, trainers, etc.), entertainers, and small business owners. But I also conduct workshops and seminars for employees of corporations on how and why developing a Personal (Leadership) Brand platform for themselves is important to their career growth, success and advancement. And I also discuss this quite a bit in my second book, “Millennials Into Leadership: The Ultimate Guide for Gen Y’s Aspiring to Be Effective, Respected, Young Leaders at Work”. Here is a brief overview, that I call D.A.C.C., which explains why, even if you’re an employee and not self-employed, developing your own Personal Brand in the workforce is necessary: DIFFERENTIATION:
AUTHENTICITY:
CONSISTENCY:
CLARITY:
Take some time to think about your core values, work ethic, personality, and unique attributes that you bring to a work environment, and write your own Personal Brand Positioning Statement. And then once it’s crafted to your liking, proclaim it, live it, and BE your brand! BTW: I even know some employees who have taken it a step further and added a “visual brand” element to their overall branding. What do I mean by this? One woman I know always wears striped socks at work, and she is known for that (as well as her positive personal attributes); and one young man I know is known for always wearing funny hats to work. Think of this in terms of Donald Trump and his hair…we all may laugh at it, but he is keenly aware that it’s part of his visual brand, he knows it is a topic of conversation, and he loves that the media talks about it. In the book that I wrote (mentioned above), I have a whole chapter with quotes from senior executives about the importance of personal branding, as it pertains to leadership, in the workforce. One that I love, and that really sticks with me, is: “Be aware that people are watching what you say and what you don’t say, and what you do and what you don’t do. Your next opportunities, and indeed reputation, will be impacted by the actions and decisions you make day-to-day…everyday.” By determining your personal brand at work, and living it consistently, you are building and creating a “reputation” that can foster career success – faster than the employees who choose not to. Cheers & Happy Marketing! Lisa Do You Struggle With Having Breakdowns vs Breakthroughs?June 15th, 2010Hi All! Yes, many clients hire me as their Branding/Marketing Consultant and/or Publicist, but I’m also a Certified Business Coach. And, regardless of “what” role someone hires me for, my “coaching” hat gets put on at some point. Why? Because even some of the most successful people I work with often struggle with having breakdowns vs breakthroughs…and it affects their professional and personal success and progress. And, no, I don’t mean major emotional breakdowns requiring medication! I mean those obstacles that get thrown at you all the time in business and life, that cause you moments of feeling overwhelmed and paralyzed…typically due to self doubt. So this blog post isn’t one of my typical ones pertaining to PR, Publicity, Branding, Marketing or Social Media tips. It’s focused on YOU, and how to avoid having breakdowns vs breakthroughs. Honestly, many people suffer from self-sabotage in the form of not taking responsibility for their actions. It can be more comfortable for them to stay in the “victim role” because they can put blame on everyone else for whatever is not working in their lives. And although placing blame on others for your own “issues” can be quite seductive (it gets you off the hook for doing any self introspection and work), it can be more exhausting than simply being honest with yourself. Also, and most importantly, the “victim role” mentality can make it virtually impossible to realize significant breakthroughs for progress…yet totally possible to experience consistent breakdowns in making progress within any aspect of your life. Breakthroughs = Empowerment + Growth + Happiness Breakdowns = Disempowerment + Stagnation + Sadness To effectively breakthrough a personal, professional or emotional obstacle, the driving force behind it is taking responsibility for your actions and trusting yourself. For many, this can be easier said than done! Let’s take a moment to look at both of those drivers more closely: Responsibility: You gain significant empowerment and freedom when you choose to shift your perspective from assigning blame to accepting responsibility. And although you may feel in control when assigning blame to others for your personal obstacles, the reality is you are totally out of control. Why? You have given your power to someone else. And even though it may feel like a “relief” initially, it can manifest itself into more stress later. You simply cannot resolve personal issues, and have breakthroughs, when the power is not your own. At the point of assigning blame, and releasing all responsibility for challenges in your life, not only have you given all the power to others, your “destiny” becomes based on their next move and decisions…not yours. And, being able to shift your perspective to being someone who takes responsibility, starts with having self-trust. Self-Trust: Self-trust is the foundation to our being. If you do not have self-trust, whom can you really trust? And, suffering from lack of self-trust leads to self-doubt. Having doubt in yourself is a powerful force that can set you up for failure in anything you attempt. Why? Because you are already assuming the decisions you make, and actions you take, probably aren’t the right ones, and they won’t provide you with the results you desire. Think of this in terms of (2) real-world scenarios: Scenario One: You want to make a career change because you’re bored or very unhappy with your current occupation. If you lack self-trust, your decision of making a change could be clouded by self-defeating “doubt” questions like: Am I smart enough to do this? Can I afford to do this? What will my friends, family and peers think? What if they think I’m stupid for making this career change? By having those types of self-doubt questions running through your brain you can actually talk yourself out of making the career change before you even try! Or, even before you look at options and first steps to making the career change. And what is the result of that? Being stuck in a career you no longer enjoy and wishing you were doing something else…yet never even trying to make the change happen! Scenario Two: You don’t have enough business and you’re struggling…but have your REALLY done the work to get more business? Or do find yourself blaming the economy, the competition, the powers that be? I have clients who come to me complaining about lack of business. And when I ask them what their business development strategies have been (prior hiring me), they tell me and I don’t doubt they’ve been struggling. Posting a couple blog posts, a few tweets here and there, created a website, and occasionally go to networking events. And they truly believe the “problem” is all about the economy. They soon realize they are not doing enough, they need to take responsibility for that, and they need to stop blaming others for their lack of business success. Take some time to ask yourself:
Your personal success and business success depend on YOU…you can have the best brand platform in the world, a terrific marketing strategy, an amazing book…but none of them will get you where you want if the demons in your head constantly try to sell you garbage…and you buy it! Cheers to your happiness & success! Lisa |
